Naming, Logo, and Identity Creation
Website Design
Brand Anthem Video
Custom Mobile App
Paid Print and Digital
United Nations Foundation / Campaign
Creating a movement to protect children worldwide. The UN Foundation hired my team at APCO, to develop a brand and campaign to engage U.S. parents, particularly, moms, to raise awareness and motivate action around the cause of global childhood immunization. The campaign included branding of the organization, a website, messaging content, digital advertising, social media, PR, a mobile app, and a high-impact media launch. The goal was to drive national awareness, build community and inspire advocacy, all of which were achieved. I served as creative lead and strategic council throughout the launch and growth of this award-winning campaign.