The Atlantic Rebrand
Working closely with editorial creative director Peter Mendelsund, who led the award-winning print magazine redesign, I led a full rebrand of The Atlantic’s entire suite of digital platforms in under six months. The new site launched to critical and industry acclaim, earning Adweek’s Website of the Year two years in a row and an ASME Award for General Excellence in 2022.
Subscription Product Launch
In 2020, The Atlantic launched its digital subscription business, shifting away from an exclusive reliance on advertising revenue. My team played a central role in designing the end-to-end product experience, from subscription prompts and conversion flows to checkout, onboarding, and account management. This work helped establish a cohesive and user-centered subscription journey.
New Mobile App
Alongside the redesign, we reimagined the role of the mobile app. We created a more dynamic and focused experience for our most engaged readers, emphasizing time-of-day relevance and editorial curation. This approach allowed us to deepen engagement and better serve our subscriber base.
The Atlantic Labs
The Atlantic Labs is an experimental platform for prototyping new products, emerging technologies, A.I., LLMs and storytelling formats outside of core editorial surfaces. It serves as a proving ground for ideas that shape the future of The Atlantic’s digital experience.
Experimental Storytelling
In close collaboration with journalists and editorial designers, my team has delivered numerous enhanced storytelling experiences for some of The Atlantic’s most important articles and editorial packages. These projects required deep editorial partnership, custom development, and bespoke product design. They provided opportunities to push both creative and technical boundaries through advanced front-end development, animation, and emerging technologies, elevating the way stories are told and experienced.
Games at The Atlantic
To expand our audience and increase daily engagement, my team helped create a new games platform for The Atlantic. Working closely with our head of games, Caleb Madison, we collaborated to bring a suite of games to life through user research, UX design, visual design, and brand development.
Newsletters
To cut through inbox clutter with clarity and consistency, my team rebranded The Atlantic’s newsletter portfolio. We developed a scalable design system that strengthened the brand while allowing for flexibility across a wide range of editorial voices and formats.
Subscriber Exclusive Newsletters
In response to the rise of personality-driven platforms like Substack, The Atlantic experimented with a subscriber-exclusive newsletter product. My team led the UX, product design, and brand identity for this initiative, creating a distinct experience tailored to this emerging format.
The Atlantic Live
My team helped build a digital platform to extend The Atlantic’s live events into cohesive, branded experiences, bringing the energy and editorial voice of the publication into in-person and hybrid formats.
Discussions
We recently launched a new community feature designed to foster thoughtful dialogue around The Atlantic’s journalism. My team led the UI/UX, visual design, and brand identity for this feature, creating a system that encourages meaningful reader engagement while maintaining the integrity of the editorial experience.
Want More?
Reach out if you’d like to talk further about my work at The Atlantic. I’ve led the Product Design team for nearly eight years, and the work above represents just a subset of what we’ve delivered. From public-facing experiences to internal tools and experimental initiatives, the team under my leadership is responsible for the user experience and visual design of everything we ship.