Landing Page
Sharable Fact Modules
Style Guide
Overall visual direction / style guide for the brand. Wonderfully charming customs artwork by the talented illustrator Simon Tibbs.
McNeil / Every Label Every Time
McNeil, an over-the-counter division of Johnson & Johnson, wanted to create a platform for promoting responsible use of their products. Specifically asking consumers to read the labels, even on over-the-counter medicines. I led the strategy, concept, design, and development for the launch of the campaign. Utilizing creative copywriting, compelling illustrations along with a focus on social sharing, we helped make a rather dull topic fun and engaging for consumers.