MPAA / Website

A digital overhaul for a 96-year-old powerhouse in the motion picture industry. Working with the agency Artemis Ward, I led the creative efforts on a complete re-platforming of the Motion Picture Association of America's web experience. This included content strategy and content generation, a new visual identity, website architecture and video production. We rebuilt the site from the ground-up highlighting the most compelling features of the industry through storytelling and custom shot video vignettes. The end-product is a web experience that is as dynamic and engaging as the industry it represents.

Landing Page

Responsive web site design, optimized for both desktop and mobile.

Primary Section Pages

Custom Video

Telling the story with motion; we shot custom video sequences for each of the website section headers. This included over 12 separate industry-themed video sequences.

The Credits Blog

One of the more popular sections of the MPAA site, the editorial-based "The Credits", was in dire need of a refresh. Leveraging the rich imagery, we gave the previously generic looking template-driven-design a new and dynamic modern look.

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