Anatomy of Your Wings
This brand campaign highlights the science behind Red Bull. Taking aim at negative attention asserting that energy drinks are nothing more than caffeine-concentrated beverages, this campaign explains some of the real science behind some of the lesser known ingredients inside Red Bull. And in keeping with the Red Bull brand, the campaign is centered around an unconventional expert, Dr. V., a young hip female biochemist.
Red Bull — Solstice Challenges
Red Bull fuels you, so who better to own the longest day and longest night? This brand activation encourages participants to follow a digital treasure map of hidden IRL challenges in order to earn rewards. All the while, reinforcing the Red Bull brand as the fuel for your pursuits.
