Honda / Paid Campaign

A digital and print advertising campaign to reposition Honda as a more “American” company. As senior creative director, I led the team in developing the strategy and the execution of a multi-channel, multi-platform campaign to reintroduce the Honda brand to its target audiences. A mix of highly-targeted rich media ads, interactive pre-roll units and a companion print campaign were deployed to reach high-influence thought leaders with Honda's messages. Results: Click-through rates exceed industry standards with a consistent increase throughout the duration of the campaign. Amongst our audiences, we saw an increase of 29 percentage points of awareness from the pre-campaign measurement. 7 in 10 say the messages made them feel more positively towards Honda. Positive perception improved 11%, while other foreign-based car brands saw a decrease in positive perception.

Print Ads

Targeted Digital Display Advertising
A suite of rich display ads targeting multiple affinity groups. The ads were served dynamically to visitors based on browsing behavior and other psychographic data.

Economic/Jobs Focused Ads