Initial Moodboards
Website, Photoshoot, and Video Production
Salt for Life / Brand Campaign
How do you take a rather dry product like a salt substitute and spice it up? With sexual innuendo of course. We developed this sodium awareness brand campaign to both educate consumers about sodium in their diets, while introducing them to the “Salt for Life” salt substitute. And we did it with a tongue-in-cheek approach, equating safe salt diets with safe sex. I led the branding, the website, video and content development for the campaign from mood boards to production.