Bluesmart / Brand Positioning
Reinventing the brand that invented smart-luggage. Bluesmart was launching Series 2, the next evolution in tech- infused luggage. They needed help defining the foundational brand position for the company. Working closely with the Bluesmart leadership at this pivotal moment, we developed an insight-driven positioning complete with a new tagline, manifesto, brand positioning statement, key messages, style guide and visual direction.