Brand Promise
Brand Repositioning
Corporate Anthem Video
Brand Identity and Corporate Style Guide
Corporate Advertising & Communications
Lilly / Brand Positioning
Refreshing a brand in its 100th year. As senior creative director, I led a team of researchers, strategist and designers to refresh the 100 year-old Lilly brand. This included a fundamental reexamination of the brand from positioning and brand architecture, to messaging and visuals. Under my leadership, we developed a new research-driven positioning statement, redesigned brand guidelines and messaging guide and created a number of branded materials including a 90 second anthem film and related corporate communications.